Use Google Analytics to track visitor locations

Your business website may be a convenient backdoor into your systems which hackers could exploit to gain access to sensitive information, or simply hijack your website and hold it to ransom. As hackers will often bounce through VPNs across the globe, you can use Google Analytics to monitor where traffic is coming from and flag any suspicious changes. Knowing where in the world traffic is coming from can help investigations if you are subject to a cyber attack, and may even allow you to prevent one should you spot discrepancies.